The causes of inadequate sleep are phenomena that have been researched for decades. Various causes have been linked to poor sleep quality, yet one frequent reason behind insufficient rest, bruxism, remains unknown to many. Bruxism, or teeth grinding, can result in poor sleep quality, as well as chipped teeth, migraines, and saw jaws. Although a technology known as night guards exists to combat this condition, very few individuals have been able to afford them until now.
Night guards protect people’s teeth from bruxism while they are asleep. Unfortunately, many dental offices charge over $500 for a new night guard, which has prevented over 20% of Americans from receiving treatment. However, a company known as Cheeky, created by Samuel Goodman, has disrupted the dental industry by finding a way to create an affordable and quality custom night guard.
Upon recognizing the demand for affordable guards, Samuel decided to utilize new technology to meet this need. Constantly reading about the latest technology, Samuel discovered that he could use 3D printing and scanning technology to create quality and affordable custom night guards. This ingenuity would allow Samuel’s company to successfully disrupt the bruxism dental market.
With his plans made, Samuel finally started building Cheeky. After hiring technicians and setting up the proper equipment, he used social media marketing and made a fun brand to get Cheeky’s first customers. From there it continued to grow, turning the company into the big name that it is today.
Cheeky’s guards are made in FDA-approved labs through the use of 3D printing and scanning technology, which creates a product that is far more affordable than those from a dental office. To obtain their custom night guard, customers only need to use Cheeky’s simple at-home impression kit to take a mold of their teeth and send it back in the prepaid mailer. They can select the thickness of their night guards based on the severity of their teeth grinding. The company then 3D scans the impression and sends the night guard for production, and clients receive a reliable product. If they use Cheeky’s subscription service, they can get a brand-new night guard every few months, as the guards can get dirty from prolonged use.
Today, Cheeky is a household name when it comes to affordable oral care products. Samuel’s company has helped over 250,000 teeth grinders and has produced over one million custom night guards. They have even expanded into other oral care products, including affordable snore guards, teeth whitening, water floss, toothbrushes, and sports guards. Cheeky has improved the lives of hundreds of thousands of individuals.
At present, Samuel has not stopped searching for ways to create affordable products and services that reduce reliance on industries that overcharge customers. His hard work has earned the admiration of thousands of individuals, and he has even been invited to interview at Y Combinator, which is an eye-opening and wonderful experience.
Although he is proud of Cheeky and the thousands of positive reviews that they get, Samuel plans to build many more socially impactful brands. Like Samuel, many innovators understand that there is always more to learn and get better at each day, but unlike him, few have such a great desire to focus on the improvement of people’s lives.
Samuel Goodman’s path to success is one that everyone should aspire to replicate. An inspirational creator, he was and still is always ready to take advantage of the newest technological developments to further advance his business. Unlike most, Samuel is not simply focused on making money but genuinely wishes to both help people and disrupt the massive industries that prevent many from obtaining the quality of life that they deserve.
